What did we do?

In 2025, during the reorganization of the L’Oréal Adria-Balkan hub, we were invited to develop a comprehensive employer branding campaign that would authentically represent the people behind the organization. The objective was to highlight employees across different teams and brands, showing both who they are in their professional roles and who they are as individuals - beyond job titles.

The creative concept was built around the idea of fragments coming together to create beauty, directly reflecting L’Oréal’s philosophy of “Create the beauty that moves the world.” We presented each employee as a unique fragment - a skill, a perspective, a personal story - and by bringing these fragments together, we highlighted how their individuality forms a powerful collective. Together, they create the beauty that moves the organization forward. This idea guided the visual style, messaging, and storytelling tone throughout the campaign.

The campaign included the production of unified and individual video testimonials, as well as static visuals that celebrated both individuality and togetherness. By combining personal narratives, documentary-style footage, and cohesive visual composition, we created a campaign that not only humanized the organization but also strengthened internal culture and positioned L’Oréal Adria-Balkan as an inspiring, purpose-driven place to grow and create impact.